David Carrier Law is the top estate planning and elder law attorneys in Michigan, with 5 locations throughout the state. Their primary demographic of users ranges from ages 55-65+ years old and the primary device used by those users are desktops and tablets. Based on analytics for the old website vs the new website, their bounce rate decreased from 61.2% to 8.14% in just under 6 months of the new site being released. This is due to improving the menu structure and the page layouts. The user can now more easily navigate to and read each page. Readability and navigation were the most important improvements made for their demographic.